Your beer & wine license can pour a full cocktail menu.
Novel puts full-strength margaritas, mules, and spritzes on your existing Type 41 or Type 42 license — no upgrade, no spirits, no legal gray area.
California classifies by process, not by taste.
Under California law, what separates a fermented beverage from a distilled spirit is how the alcohol is produced — not what the finished drink tastes like. Distillation makes a spirit. Fermentation does not.
Every Novel cocktail is built on a fermented base with natural flavors. Nothing in the keg has ever touched a still. That keeps every pour squarely inside what your Type 41 or Type 42 license already authorizes you to sell.
Cocktail revenue without the Type 47.
A full-liquor license upgrade can cost six figures on the open market — when one is even available in your county. Novel skips the entire problem: you pour cocktail-strength drinks at 15.9% ABV, priced like cocktails, on the license you already hold.
We provide every account with full product and compliance documentation during onboarding, so your team can answer any question with confidence.
Two ways to start. Both begin with a free 60-day trial.
Plug into your existing system
Already pouring draft? Novel drops straight into an open line.
- Smart keg scales included, installed free
- No monthly minimums — ever
- Pay only for what pours, tracked automatically
- Billing syncs with Toast and Square
We bring the tap system
No draft lines? Our compact Tabletop Tap System (a ~$5,000 setup) comes to you.
- Equipment fully covered during your 60-day trial
- After the trial, the monthly lease is waived at a 3-keg minimum
- Pour less? You're only charged the proportional difference
- Own the equipment outright after 24 qualifying months
Taste it
A private tasting at your bar or ours. Bring your team — the pour sells itself.
Tap it
We install, calibrate the smart scales, and train your staff. Most setups take under an hour.
Trial it
60 days, no commitment, no minimums. See what draft cocktails do to your check averages.
Pour on
Keep the taps flowing. Founding partners lock $5-a-pour pricing for their entire first year.
Illustrative figures only. Menu pricing, pour counts, and margins vary by venue and are always yours to set — nothing here is a guarantee of results.
The margarita your license said you couldn't pour.
Fifteen minutes with our team is all it takes to see if your venue qualifies.
Book a sales call